The Sportswear Trend: A Nationalistic Collaboration of Sport and Style


There is a particular catwalk trend that has added poignancy and relevance to the fashion world this year: the sportswear trend. This is not considered a momentary trend but instead a particularly nationalistic celebration of British style. In a year that has seen Boris Johnson herald the fashion industry as crucial to British creativity, excellence … Continue reading

LFW underway and Boris Johnson as unlikely Fashion icon.


London Fashion Week began showcasing its designers’ S/S 2012 collections this morning with the beautiful backdrop of Somerset House. The venue was nothing short of manic with everyone in Fashion arriving to witness the first few moments of new season magic and, naturally, Boris Johnson (fashion’s new darling, FYI). Paul Costelloe, was first up to … Continue reading